Built by FBA operators, for FBA operators.
We got tired of running our own Amazon businesses out of spreadsheets. So we built the tool we wished we had.
Our team operated private-label brands on Amazon for years before we started writing a single line of this product. We know what it's like to lose a weekend rebuilding a reorder spreadsheet after a velocity shock. We know what it's like to realize a SKU has been unprofitable for two months because the fee estimate lied. And we know what it's like to hire a second analyst because the first one couldn't keep up with the catalog.
The product exists because the tools we tried were either too rigid (RestockPro), too expensive for what they delivered (Helium 10 on the enterprise tier), or too shallow (spreadsheet templates dressed up as SaaS). We set out to build the tool an operator would actually trust: statistically rigorous forecasts, settlement-based P&L, and an AI copilot that stages every action instead of going rogue.
Principles that show up in the product.
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