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About

Built by FBA operators, for FBA operators.

We got tired of running our own Amazon businesses out of spreadsheets. So we built the tool we wished we had.

Our team operated private-label brands on Amazon for years before we started writing a single line of this product. We know what it's like to lose a weekend rebuilding a reorder spreadsheet after a velocity shock. We know what it's like to realize a SKU has been unprofitable for two months because the fee estimate lied. And we know what it's like to hire a second analyst because the first one couldn't keep up with the catalog.

The product exists because the tools we tried were either too rigid (RestockPro), too expensive for what they delivered (Helium 10 on the enterprise tier), or too shallow (spreadsheet templates dressed up as SaaS). We set out to build the tool an operator would actually trust: statistically rigorous forecasts, settlement-based P&L, and an AI copilot that stages every action instead of going rogue.

What we believe

Principles that show up in the product.

Show your homework

Every forecast carries its realized accuracy. Every recommendation shows the inputs. No black boxes.

AI that stages, never fires

Drafts. Audit logs. Reversible. If an AI action can't be undone, we don't ship it without a human-in-the-loop.

Operators are the customer

Not the agency reselling us. Not the marketplace. The person running the reorder at 11pm on Sunday.

Want to talk shop?

We love hearing from operators. Drop us a note — even if you're happy with what you have.